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Hello Chicago Parks Arts & Culture Team!

Welcome to the Visual Toolbox. This page serves as a prototype for housing files and offering inspiration and design guidance for your use.

By using the Douglass Park Creative Space wayfinding project as a prototype, this page is dedicated for you to access the signage files, pictures, and guidelines we’ve developed in response to partner, staff, and community feedback sessions.

This page contains the following downloadable files: logo files, icons, color patterns, typography/fonts, and more.

⚠️ *Please Note: Please consider this a work in progress to test at this time. More information and guidelines will be added. Let us know what is helpful.

An updated project overview, including an Executive Summary and complete Wayfinding Identity Deck forthcoming!*

📍Creative Space at Douglass Park Chicago Park District Institute of Design at Illinois Tech

About the Project: Community-Centered Wayfinding & Visual Identity Design students explored how local artists and community members participate in and navigate a shared artmaking space by piloting a vibrant wayfinding signage system informed by research, park staff, and artists.

More information about this project is available here.

Executive Summary

Wayfinding & Visual Identity Deck

MENU (IN PROGRESS)

Designing for Creativity

RESEARCH PROCESS

PROJECT ARCHIVE

LOGOS

The logo was inspired by the signature “brick” configuration throughout the Douglass Park Field House. The logos below were produced as an English/Spanish version (EN/ES) and both with (internal) or without (external) the “Douglass Park” site listed.

1. Full Color + Single Color Internal
   • Multicolor, no park site listed, English and Spanish translation
   • Single color (in blue, black, & white), no park site listed, English and Spanish translation
2. Full Color External - Multicolor, with park site, English and Spanish translation
   • Multicolor, with park site, English and Spanish translation
   • Single color (in blue, black, & white), with park site, English and Spanish translation
3. Single Color Internal in English and Spanish
   • Single color (in blue, black, & white), no park site listed, English only
   • Single color (in blue, black, & white), no park site listed, Spanish only
4. Single Color External in English and Spanish
   • Single color (in blue, black, & white), with park site, English only
   • Single color (in blue, black, & white), with park site, Spanish only

Note: see “Logo alternatives” in next section for horizontal version.

Full Color + Single Color Internal

Multicolor, no park site listed, English and Spanish translation

Logo_Full Color_Internal.zip

Single color (in blue, black, & white), no park site listed, English and Spanish translation

Logo_Single Color_Internal.zip

Full Color + Single Color External

Multicolor, with park site, English and Spanish translation

Logo_Full Color_External.zip

Single color (in blue, black, & white), with park site, English and Spanish translation

Logo_Single Color_External.zip

Single Color Internal in English and Spanish

Single color (in blue, black, & white), no park site listed, English only

Logo_Single Color Internal_En.zip

Single color (in blue, black, & white), no park site listed, Spanish only

Logo_Single Color Internal_Es.zip

Single Color External in English and Spanish

Single color (in blue, black, & white), with park site, English only

Logo_Single Color_External_En.zip

Single color (in blue, black, & white), with park site, Spanish only

Logo_Single Color_External_Es.zip

EXAMPLES, PATTERNS & IDEAS